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Mining our own analytics, goal: A picture of what’s going on our website, views, etc what’s working and so on.
– Web
  • SEO
  • Location view
  • Speed
  • Newsletter sign ups
They wanted to know more about their network who their audience was, what type of demographics they fit in?
  • What communities do they belong to?
  • Which content gets better response between different communities?
  • How many people identify themselves as x or belong in x?
2) Look at the sources
3) Gather data
4) Visualise data
5) Ask questions of the data
6) From a business point of the view the client was able to make a decision on
who to target going forward
7) Monitor regularly and test assumptions
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